A selection of recent projects to illustrate the scope and nature of projects:
British Screen Advisory Council
Strategy & Rebrand
BSAC represents the UK Screen Industries on matters of policy and works across all interests to share insight and connect key influencers. Working with the Chair, CEO and Board this project included a deep dive into the role and purpose of the organisation and resulted in a re-naming and re-positioning to drive future relevance and growth – including new brand name and identity and brand descriptor to bring clarity to the activities of the organisation.
Strategy and Re-brand
Glasswall have developed a game-changing concept and core technology in cyber-security software and are working with security agencies and commercial clients in the UK and USA to protect organisations from the threat of file-borne malware. Working with the CEO and Board, this project includes a re-positioning of the brand from Strategic Brand Framework through to development and implementation of new visual branding and marketing strategy.
Coaching and Facilitation
Medefer is a MedTech start up which delivers a unique virtual hospital service to the NHJS – where patients receive specialist care faster than traditional outpatient clinics. Working with the CEO and ET this project is focused on developing a shared vision for the leadership team and definition and embedding of culture and values across the business.
CVS Vets UK
CVS Group plc is the largest integrated veterinary services provider in the UK . In considering their future strategy a major qualitative survey was required to explore customer attitudes and propensity to change vetinarary practices
Murray Edwards College Cambridge
Advisory and Mentoring
Murray Edwards College (Formerly New Hall) Cambridge is one of the remaining colleges for women. The current President, Dame Barbara Stocking, is committed to providing the best possible environment for women to learn and live within the Cambridge Community and the skills to equip them for their future careers. Working in an advisory role with the President to support and assist the internal team on strategic issues around proposition and marketing and communications issues. Mentor to recent graduates on career development and issues of women in the workplace
The Giving Department
Quantitative & Qualitative Research & Strategy
The Giving Department helps businesses, philanthropists and funders make a substantial impact on charities and communities.
This project for a major UK charity deployed both qualitative and qualitative research techniques to establish levels of awareness and explore attitudes to giving to a diverse range of charities. The objective being to provide insight and guidance on the future vision and strategy for the organisation.
National Fallen Stock Company
Board Advisory Project
NFSCo is a former DEFRA quango set up post-BSE to administer government grants for the safe disposal of fallen stock. Almost inadvertently it evolved into a commercial business and was re-launched as a CIC. Until this project no work had been done on proposition, culture and board structure. Working with the Chair and Board, this project explored all aspects of the strategic framework, including culture, objectives, proposition, customers, audiences and messages as well as the structure and definition of the role of the Board into the future.
British Exploring Society
Strategy & Rebrand
This charity equips young people from diverse backgrounds who are facing their own challenges with resilience, skills and motivation for work and life through extraordinary expeditions to remote and challenging places. The aim of the organisation is to nurture a community of individuals who understand their own capacity to make change to their own lives and a positive contribution to their communities and Society. The work included a major repositioning – Brand Strategy, Visual Identity and Communications Strategy – and a continuing advisory role with the CEO and Trustees.
A key element of the identity was the creation of a brand descriptor to encapsulate the brand proposition
Dexters Estate Agents
Strategy & Re-brand
Dexters were founded in South-west London and over 20 years have grown to become the 2nd largest Estate Agent in London. The acquisition of multiple independent businesses lead to a proliferation of brands. Working with the CEO, this project started from first principles to establish and create a strategic framework for a single brand, including competitive proposition, and the briefing, development and implementation of a new brand identity across the business and 70 offices in London. Continuing advisory work to CEO and Marketing Team.
As organisations increasingly acknowledge the importance of people from diverse cultural backgrounds as consumers of brands and marketing messages, they need to understand more about the impact that cultural background has on attitudes and behaviour.
Culture Watch seeks to address the current fragmentation of intelligence on cultural diversity by taking a more strategic and marketing-focused look at the UK landscape.
Culture Watch provides insights to the impact of cultural background on consumer behaviour and attitudes to brands, which impact on marketing strategy and planning.
Specialist Advisor & Star Venture Mentor
EBRD helps small and medium-sized businesses access the business advice they need to grow, succeed, then grow again, becoming genuine catalysts for their local economies and region. The Star Venture programme selects a small number of high growth potential startups and connects them to mentors who can help them to develop their skills and business. Recent project experience in Ukraine working on brand development in the toiletries market.