Kate Wilson – Professional Interests
Board advisory roles focusing on organisation and brand vision, values, positioning and proposition and implications for organisational, marketing and communications strategies.
Advisor on Board structures, roles and responsibilities and organisational development.
Independent adviser on brand and marketing strategy and issues – including marketing frameworks, brand positioning and brand extension, marketing systems and processes and advertising and communication strategy and planning.
Branding projects are undertaken in collaboration with design agency partners as a seamless extension of strategy work – drawing the thinking through from strategy to external expression of strategy and brand proposition and including communications strategy and messaging.
Support for strategy and brand implementation, including management of creative development and practical aspects of implementation as strategic and brand guardian.
Design and execution of insight and market research, including qualitative and quantitative projects, and high level and complex consultation exercises with internal and external influencers.
Collaborative projects are undertaken with colleagues in management consultancies, market research, advertising, design agencies and specialist consultancies as appropriate
Co-ordination and management of implementation of project outputs, including coaching/mentoring, corporate culture and training and advertising, design and communications.
Projects with Charities and Not-for-Profit organisations with a strategic focus, including combining charitable objectives with commercial goals and brand positioning, marketing, fundraising and communications strategy.
Specific interest in the issues relating to the impact of cultural background on consumer behaviour and attitudes to brands and its impact on marketing strategy and planning.
Champion of inclusion and diversity and the role and position of women in the workplace.
International experience includes Europe, Emerging Markets, USA and Japan.
Career History
Kate Wilson Marketing
Board Advisor and Consultant providing advice on all aspects of brand and marketing strategy – including insight and analysis.
Coach and mentor for leaders and teams.
The Added Value Company
Founding director of the UK’s first Marketing Agency, specialising in providing strategic marketing advice, new product development and consumer research on a broad range of marketing issues and activities in the U.K., across Europe and in international markets
J Walter Thompson Co. Ltd.
Graduate Trainee to Regional Client Services Director/Associate Director advising a broad spectrum of blue-chip domestic and multi-national clients. Key client responsibilities included – Lever UK and Europe, Kellogg, PepsiCo, Allied Breweries.
Education
Cambridge University
New Hall
Cranfield University
Non-executive Directors Seminar
Kate Wilson 